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What Every Manager Should Know About Seeing the World from Where the Customer Is Standing

It is important to remember that the customer doesn't necessarily see things in the same way we do. ... - Etienne Gibbs
 

Predictive Dialer

A predictive dialer is a computerized system that automatically dials batches of telephone numbers t ... - Eric Morris
 

Fun Email Quiz

Are you creating a positive, professional impression when you email your co-workers and customers? O ... - Kelly Watkins
 
 

Referrals: Getting Good Business By Doing Good Business

In this essay, we'll focus on getting old clients to come back and referrals. How do you get them? H ... - Sharon Drew Morgen
 

Rut Busters: Changing Your Trade Show Routine

Routines can easily become ruts, especially at a trade show. It?s also one of the biggest mistakes y ... - Susan Friedmann
 

What To Do When Nothing's New: Five Strategies for Success

There are years when companies struggle to survive. Other years, it takes every ounce of effort just ... - Susan Friedmann
 

Sales Territory Management - How to Prioritize Your Activities to Produce Maximum Results

Use the strategies described in this article to maximize sales growth in your territory! - Alan Rigg
 

How to Sell Your CFO on Sales Training

"When in Rome? Do as the Romans Do" - Jeff Hardesty
 
 

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Marketing

   

How To Write Fundraising Letters: Your Donors Deserve Pity

Back in 1985, which I now realize is more than 20 years ago, a homeless man stood at the corner of C ... - Alan Sharpe
 

Undervaluing What You Offer? You May Be Losing Clients

What is holding you back or slowing your progress? Having worked with hundreds of clients over the y ... - Fabienne Fredrickson
 

Small Business Marketing Tall Tale #1: Advertising Sells Products

Most people mistakenly believe that advertising is some sort of magic bullet. That may have been tru ... - Jimmy Vee and Travis Miller
 

Trade Show Marketing - Getting Prepared for the Big Event

With the increase in number of tradeshows being held across the world, it has become imperative to c ... - Patty Stripes
 

It Takes Two - How to Cultivate Profitable Alliances

?Cross promoting with other businesses can give you a significant advantage over the competition, wi ... - Heidi Richards
 

Small Business Marketing Secrets: A Perfect Storm of Smart Marketing

Learn how to launch a new business from this super-successful restaurant owner. - Kevin Stirtz
 

Write Better Web Content

If you?re reading this article, chances are that you, like most professionals these days, understand ... - Nancy Jackson
 

Finding Keywords - for Adwords Publishers

How to find the most profitable keywords to use in your adwords campaigns - Andrew Hansen
 

Improve Your Donation Thank-You Letters, Cards, and Notes: Make Your Donor The Hero

One temptation in writing fundraising thank-you letters is to make your organization the star of the ... - Alan Sharpe
 

What To Do When Nothing's New: Five Strategies for Success

There are years when companies struggle to survive. Other years, it takes every ounce of effort just ... - Susan Friedmann
 

Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences

Anglers in Maine catch trout using dry flies with barbless hooks. Unless they keep tension on the li ... - Alan Sharpe
 

Developing A Marketing Mindset

Marketing is the most crucial elemement in the success of any business. To become execellent at mark ... - Joe Love
 
 

Get More Response By Writing Better Response Devices

You know that little reply card in your direct mail package? Don't neglect it - it's your last chanc ... - Jonathan Kranz
 

Exposed: Your Customers' Most Secret Desires

There?s one thing that every consumer in the world is seeking. It doesn?t matter if that person is a ... - Jimmy Vee
 

Knock, knock. Who's There? Your Target Market, Are You Listening?

Are you listening to your target market? This article provides ideas and suggestions on how to impro ... - Catherine Franz
 

CRM Star Wars: When Marketing is from Venus and IT is from Mars

Inherent tensions exist between marketing and IT. This is often compounded by lots of cross-talk, wi ... - Kelly O'Brien
 

Trade Show Exhibit Shipping Tips

The keys to keeping costs down on shipping charges. - Dick Wheeler
 

Why Is Content King On The Internet?

The reason the internet was created was to share information. People still use the internet to share ... - Jeff Wark
 

Seminar Topics - Talk Business, Not IT

Seminar topics are difficult to think of, and as an IT related business you typically want to offer ... - Joshua Feinberg
 

Stay in Touch with Leads and Get More Closes

How Many Leads Have Come into Your Business That Did Not Close? - Joy H. Gendusa
 

Successful Business Cards are Necessary Marketing Tool

Business cards are a way for business people to communicate with their clients and potential custome ... - James Hunt
 

Who to Buy From - And Who to Avoid

Remember that nothing is free. If you need to buy product A in order to have product B free, then pr ... - Vernon Stent
 

Create Referral Systems That Really Work

I think it??s the dream of every professional to have their business grow by referral only. I know a ... - Michael Beck
 

Effective Fundraising Letters Are About People, Not Projects (Includes Samples & Examples)

Donors don?t send donations by mail to support a mission statement. They don?t respond to appeals be ... - Alan Sharpe
 
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